Gaya Bakery: Wider Reach, Smoother Deliveries

To Pastry or Cake, that is the question!

Founded by cake artist and baker Gaya Vara, Gaya Bakery is a London-based patisserie built on a deep love of art, design and craftsmanship.

Completely self-taught, Gaya spent years reading, experimenting and refining her techniques in the kitchen. Her passion for translating beauty into patisserie shaped the distinctive cakes and pastries the bakery is known for today.

After years of operating solely as a bespoke, made-to-order business, Gaya Bakery moved into a commercial space in Putney. The studio now opens to the public as a weekend patisserie, making Gaya’s work more accessible to a wider audience.

When Local Delivery Limited Growth

Before switching to Evermile, Gaya Bakery relied on a locally managed delivery service covering South West London.

While the setup worked for nearby customers, it made expansion difficult. Deliveries outside the local area were expensive, making it hard to offer wider coverage at a price customers would accept.

Customers also had limited visibility once their orders left the bakery, while arranging drivers and coordinating deliveries demanded a significant amount of time from the team.

A More Scalable Delivery Setup

After moving to Evermile, Gaya Bakery was able to build a more reliable and scalable delivery workflow.

The Shopify integration improved the checkout experience, with orders flowing directly into routed delivery bookings. This reduced manual coordination and created a more structured process from purchase to delivery.

Evermile also gave the team the flexibility to group products by collection and manage delivery availability at product level. Different cakes and pastries could now have their own delivery rules, helping the bakery offer a more accurate and flexible service.

Wider Reach, Less Logistics

• Expanded delivery across the full M25 using zoned pricing
• Reduced customer service tasks through proactive delivery updates
• Gained access to a transparent network of reliable courier partners
• Saved time on day-to-day delivery coordination

The customer journey is now clearer and more consistent, from checkout through to delivery.

Instead of spending valuable time managing drivers and delivery logistics, the team can focus on what matters most: creating exceptional products, serving customers and growing the bakery.

The Bottom Line

Gaya Bakery turned a limited local delivery setup into a scalable operation capable of serving customers across the M25.